Clothing by Shaun

First action sports hero Tony Hawk produces a line of bikes that is carried in Target, now Shaun White has his own clothing line? You read right—Target announced today that they will be producing an entire Shaun White line for young men and boys. With top designers throwing their design expertise in creating less expensive lines created especially for Target, Shaun will have his chance to have his name listed beside them. I wonder if this is considered competition with his clothing sponsor, Volcom?

Side note: After writing that last statement, I checked on Shaun’s site to make sure he was still a Volcom rider, and he has them listed as a sponsor. So, to triple check, I go on Volcom’s site, and they don’t have him listed as a rider. Hmmm, would the Target deal have something to do with that?

Comments

[Larry]

Yeah, Shaun no longer rides for Volcom. I'm betting this is one of the main reasons why. I think it's a bummer that he's doing a line with Target. How much money do you really need???? I'm sure between Volcom, Burton, Oakley, Red Bull, contest winnings, etc. he was doing pretty damn well.

[Tom]

Wow Shaun White...another challenge for the industry. And. What a ya know...money talks! who would have thought...a core identity...a core act...wonder if he will be diluted by such a move? Time will tell.

[Todos]

No way! They must be paying him a lot to put his name on it! Hawk has his line in Kohl's so I’m sure Shaun is trying to out do him with his Target deal!

[wil]

I'm sure that Shaun had a good reason to take the Target deal...MONEY.

Heck, he's not really that core actually. He went to the olympics, he rides for Target, red bull,had a cover of men's journal... that's not really "core".

I say good for Shaun, get the money while you can, you never know you could blow out a knee and this industry would spit you out like they have so many other riders in the past.

[Team Vic]

Well he worked hard to get where he is and should be able to ride what ever he wants, Now Volcom has a space for a new up and comer.

[Team Vic]

Well he worked hard to get where he is and should be able to ride what ever he wants, Now Volcom has a space for a new up and comer.