Amph

Has anyone heard of Amph? I hadn’t until I read the release up on Surfer’s Village today. It states, “Amph is a platform from which creativity and progression can develop. From surfers to artists, the Amph Series will encourage experimentation and will provide a stage to showcase the progress of everyone involved.” Amph sponsors four surfers who are part of the Amph Program. What’s the Program you ask? It’s . . . “dedicated to breaking the boundaries of surfing with radical and progressive tricks.” So, from what I can tell, Amph will sponsor surfers whose sole mission is to come up with the surf trick of tomorrow by going on trips and surfing in expression sessions. Sweet deal.

After reading the release, I checked out the site, and it wasn’t until then that I noticed the O’Neill wave tucked into the A of the Amph logo. The O’Neill logo is also seen throughout the site as graffiti (check it out and you’ll see what I mean). I hadn’t heard that O’Neill started a new line, and after asking around, no one that I asked had heard of it either. Interesting that it just popped up. . .