I know I’ve written a lot about companies that are going
green, but recently, there seems to be an influx of banner ads running on
various sites. For example, on Transworld Business, there are two—one for
Reef’s “Redemption” program and another for Sector 9’s, “Push Don’t Pollute.”
Both of these ads have been flashing before my eyes for the last week, so I
finally clicked on them today.
Reef’s program is described as, “. . . a part of Reef’s
commitment to employing what we believe to be environmentally conscious and
socially responsible business practices. This initiative is defined through
three components: Product Series, Culture of Giving and In-House Efforts.” All
are admirable and worth checking out. Sector 9’s “Push Don’t Pollute” program combines contests for the kids
(which involve educating them about being green), factoids on the environment
(which are scary) and what Sector 9 is doing to help. Again, worth checking
out. I also read a press release on Surfer’s site today about a company called
Mission Playground which not only has “performance-driven fabrications that are
easier on the environment,” but “environmentally-friendlier surfboards” as
well.
My point? It’s fantastic to see these companies striving to
do what’s best for Mother Earth. Of course, these are three of many (see my
Arbor blog), but it wasn’t too long ago when Yvon Chouinard, owner of Patagonia
was the only one striving to do everything he could to be eco-friendly. (He
still probably takes the cake, what the man has done to contribute to bettering
the environment is amazing.) So when it seems like a pain to pick up at least
five pieces of trash when you leave the beach, think what these company CEO’s
are doing and do your part as well.
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