Checking in at the Holiday Show
I stopped by the ASR Holiday Show today which is the second,
and final, day of the show, and vendors had some great things to say about it.
The main question that I wanted to have answered was how the show was going for
them, and the reply was a constant good, which is great to hear. Retailers were
present from all over—the buyer for Puerto Rico’s Bora Bora shops had attended,
as well as the buyer from Costa Rica’s surf shop, Renas, who has a whopping 25
stores in the chain. Others were present from South America, Hawaii, all over the
US and Hawaii.
One retailer commented that there were more buyers in attendance from other
places than there were right here in our backyard.
Buyers take a break at a specially designated lounge just for them.
I also noticed some unusual brands exhibiting, as well as some newcomers: TapOut, Triptych, Jackson Industries, and probably the most unusual—Piloti, which makes driving shoes. I asked Andy Tompkins, group show director, about the eclectic mix and he replied that, “The Holiday Show is a great place to introduce your brand to the marketplace. Since the show is smaller than the January or September shows, it’s easier for a retailer to spot you. The companies get more eyes on their brand.”
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