OP's New Campaign

As I was thumbing through the latest celebrity gossip magazine (can’t remember which one it was, but you know, they’re all the same) I came across an article on the new OP campaign which hit Wal-Mart. As you may know, it features a slew of B-Rated celebrities, including Kristin Cavallari from The Real OC, Laguna Beach as well as Wilmer Valderrama from That 70’s Show. OP is definitely taking a turn for the different with the new campaign—it’s a far cry from the Holly Beck and Rusty Long ads from the past. Intrigued, I decided to go in to our local Wal-Mart and check out the POP’s for myself. None of them featured celebrities, but they were still trying to work the beach vibe, as you can see from these photos I took. If you want to see more of the campaign, including a trailer for a commercial, click here.