Quik in legal battles again
The courtroom battles continue on for Quiksilver. They just resolved the Roxy argument, only to be sued by the X-Games for a trademark dispute over the letter X. Quik uses the letter X on some of their product—I searched their site and found the tees that are pictured below. X-Games doesn’t like it, says that it confuses the consumer, and wants it to stop. It seems to me that they’ve used this same X logo before (can anyone confirm that?), so it’s not a new thing. And besides, as “Bruce” points out on the TW Business site, “Since when can you trademark letters in the alphabet? What next, the number “1”?” Great point Bruce—it’ll be interesting to see what comes of this.
That would truly suck, but not entirely impossible to happen. It's similar to the Apple's Computers I-crap craze.
We have an X in our name and a client or two with an X in theirs. (I can imagine there are a few billion out there.) If Disney does win it will be an enormous pain in the ass for anyone in the eXtreme category.
They all throw stones. They all copy. What can we expect?
I hope Disney loses only because of the obvious fact that it just a letter X. Not a Globe and X with the name. What a waste of money. Go lawyer go!
Posted by: BXC Creative | May 18, 2008 at 11:09 AM