Volcom does it right
This past weekend, the family and I found ourselves up in Newport Beach so we decided to check out Volcom Stone’s Totally Crustaceous Surfing Championships. It was the first time that I had been to one of these Volcom contests, and I was blown away by how they go all out for it. I’ve been to my share of contests, but I have never seen anything like this; just like their tradeshow booths, the contest had a theme—in this case it was Muscle Beach—and no detail was spared. All those working the contest were dressed up either in “muscle suits” or some similar looking workout gear. There was a workout area, a la Venice Beach, complete with bodybuilders—males and females. You could squat, lift, even compete in a strong man contest to see if you could ring the bell. And there were the little details as well—lockers for competitors, seats for the crowd to watch, games, live announcing, etc. Nothing was overlooked. And, the coolest thing—all Volcom staff, not just the lowly marketing people come to support the event. The likes of Richard Woolcott, Troy Eckert, Brad Dougherty and Dave Post could all be seen, dressed up, and talking with the masses. Once again, Volcom just does it right.
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